‘Designing Geelong’ was a free webinar series run by Revitalising Central Geelong that explored urban design and place-making and featured presentations by global and local experts. It provided an opportunity for participants to learn from international examples and discuss issues relating to built form, the distinctiveness of cities and how we feel connected to place.

The logo features both environmental and built forms, using drafting materials as structures in order to highlight the designs of Geelong’s many developments and its evolution as a regional Victorian city. The angular colour blocks in the social media posts nod to the geometric facets that feature in the Revitalising Central Geelong logo.

‘Designing Geelong’
branding

Design outcomes: logo design, social media assets

Client: Revitalising Central Geelong

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