The aim of the ‘for us’ marketing campaign was to activate support, pride and advocacy for Revitalising Central Geelong projects from the Greater Geelong community, as well as to raise the RCG profile within the community.

The posters and decals were displayed in shop windows and on the noticeboards of central Geelong businesses, while the banners were used for events. The design features silhouettes of both historical and modern Geelong landmarks and aspects of the iconic Geelong waterfront, all of which are well recognised by local residents.